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Strategic Market Entry Planning

Challenge
In 2021, a German tech start-up sought to expand into Taiwan but encountered significant challenges. The company faced complex regulatory requirements and logistical obstacles, particularly in importing technical equipment critical to its operations. Without the right expertise, the expansion risked costly delays and inefficiencies.

Solution
Within just six months, the company successfully established a strong presence in the Taiwanese market. The optimised agreements reduced import costs by 15%, enabling smoother operations and a more cost-effective market entry.

Intervention
MobilityPartners developed a comprehensive strategy to address these challenges:

  • Supplier Contract Compliance: Reviewed and adjusted local supplier contract terms to meet Taiwanese regulations.
  • Employee Management: Provided support in recruiting local staff and ensuring compliance with Taiwanese labour laws.
  • Sustainable Mobility: Established a mobility program to streamline the relocation and travel of European employees to Taiwan.